Categories are grouped across five families — Firm Size & Structure, Specialist & Sector, People & Culture, Innovation & Marketing, and the Pinnacle Award. Every firm — from a single-agent boutique to a national franchise group — has a category it can compete in on equal terms.
For agencies trading three years or less — independent or franchise.
Eligibility — Trading 3 years or less. Independent or franchise.
Judged on — Judged on traction, growth and quality of execution within the first three years of trade.
Boutique non-franchise agencies with 1–5 agents.
Eligibility — 1–5 agents, non-franchise.
Judged on — Performance, client outcomes and culture relative to firm size.
Non-franchise agencies with 6–20 agents.
Eligibility — 6–20 agents, non-franchise.
Judged on — Revenue performance, client satisfaction, compliance, staff development.
Non-franchise agencies with 21 or more agents.
Eligibility — 21+ agents, non-franchise.
Judged on — Scaled performance, governance, transformation and innovation.
Franchised offices with 1–5 agents.
Eligibility — Franchised office, 1–5 agents.
Judged on — Performance against franchise network benchmarks and local market share.
Franchised offices with 6 or more agents.
Eligibility — Franchised office, 6+ agents.
Judged on — Performance against franchise network benchmarks, leadership and culture.
National franchise networks operating across multiple provinces.
Eligibility — National franchise brands only.
Judged on — National footprint, brand strength, network support and aggregate performance.
Specialists in residential sale transactions.
Eligibility — Primary focus on residential sales.
Judged on — Sales volume, client outcomes and market reputation.
Specialists in rentals and property management.
Eligibility — Active rental / management portfolio.
Judged on — Portfolio quality, tenant/landlord satisfaction and compliance.
Specialists in commercial and industrial property.
Eligibility — Primary focus on commercial / industrial.
Judged on — Deal flow, tenant mix and broker excellence.
Specialists in the upper-end residential market.
Eligibility — Active luxury portfolio.
Judged on — High-value transactions, marketing craft and client experience.
Specialists in rural, agricultural and farm transactions.
Eligibility — Active rural / agri portfolio.
Judged on — Sector expertise, deal complexity and client outcomes.
Specialists serving the township and affordable housing market.
Eligibility — Active affordable housing portfolio.
Judged on — Volume, social impact and client outcomes in the affordable segment.
The standout agency principal of the year.
Eligibility — Principal / managing director of a PPRA-registered firm.
Judged on — Leadership, results, culture and contribution to the profession.
For exceptional agents under 30 years of age.
Eligibility — Under 30 on entry close. Active PPRA registration.
Judged on — Performance, growth trajectory and professional conduct.
Recognising a woman leading or transforming a real estate business.
Eligibility — Woman in a leadership or principal role.
Judged on — Leadership, impact and contribution to the sector.
Recognising firms leading on workplace culture and transformation.
Eligibility — Open to all firm sizes.
Judged on — Transformation, retention, DEI initiatives and culture indicators.
Honouring firms running structured mentorship for new entrants.
Eligibility — Documented mentorship programme.
Judged on — Programme structure, outcomes and reach.
For agencies setting the benchmark online.
Eligibility — Open to all firms.
Judged on — Web, social, content and lead-generation effectiveness.
For the standout campaign of the entry year.
Eligibility — Campaign executed in the qualifying period.
Judged on — Creative quality, strategy and measurable results.
For firms putting technology to work in their business.
Eligibility — Documented PropTech deployment.
Judged on — PropTech adoption, integration and measurable impact.
The Pinnacle Award. The overall standout drawn from all category winners.
Eligibility — Drawn from category winners by the judging panel.
Judged on — Determined by the judging panel following the category results. Not open to direct nomination.
